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In the battle for traffic on Double Eleven, Li Jiaqi’s live broadcast room was questioned for price control? Astrology chart analysis

Astrology 84

JD.com’s purchasing and selling propaganda Li Jiaqi and Li Jiaqi’s live broadcast room never asked brands to choose one from the other... Focusing on the lowest price, JD.com, Li Jiaqi and Hai’s ovens (zuō) There was a Rashomon incident.

Double Eleven is the most important node in the second half of the year for major e-commerce platforms and brands.

On the evening of October 24, less than 24 hours after JD.com’s Double 11 pre-sales started, JD.com’s purchasing and sales promotion message Li Jiaqi became a hot search topic on Weibo. According to media reports, the incident originated from a JD.com salesperson who publicly shouted to Li Jiaqi in WeChat Moments that Li Jiaqi should choose one of the two. The staff member claimed to have received a lawyer’s letter from the brand owner Hai’s because the brand complained about the price of a certain Hai’s oven on JD.com. The price was lower than Li Jiaqi's live broadcast price, which violated the minimum price agreement signed between them and Li Jiaqi, and demanded huge liquidated damages.

JD.com, Haishi, and Li Jiaqi became the protagonists of the incident. Subsequently, Li Jiaqi's company, MeiONE and Haishi, issued responses one after another, saying that the information in the Moments of JD.com's sales staff was untrue, and that Li Jiaqi's live broadcast room and Haishi brand did not sign a so-called floor price agreement.

On October 25, the person in charge of JD.com’s home appliances and home furnishings publicly posted a message in WeChat Moments to support the purchase and sales staff who had made previous remarks, and stated that they would boycott the lowest price agreement on the entire network. And on the home appliance page of JD.com on the 27th, price comparison with Li Jiaqi was directly used as a selling point.

The war between JD.com and Li Jiaqi exploded.

According to The Paper, on October 24, the relevant person in charge of US ONE responded to reporters that Li Jiaqi’s live broadcast room and the Hai’s brand did not sign a so-called floor price agreement; Li Jiaqi’s live broadcast room never requested The brand makes any choice, and the pricing power of the products in Li Jiaqi's live broadcast room lies with the brand.

In addition, Hai's side also issued an announcement stating that Hai's brand has not signed any floor price agreement with the channel mentioned by the salesperson; in the agreement signed with the JD platform, it is clear that business operations must be based on both parties' On the basis of consensus, JD.com does not have the right to modify the price without authorization; for ovens sold at lower prices, the losses of each oven will be borne by the Hai's brand, rather than being subsidized by the platform as JD.com claims.

Although there are constant controversies, this year’s Double 11 has not diminished in popularity. Taotian Group data shows that in the first four hours of Double 11, Li Jiaqi, Bee Surprise Club, Shiitake Mushrooms, Lieer Baby, Chen Jie Kiki, Jiu Xian Liang Ge, A Zhuo Tavern, Oriental Selection, All Girls’ Wardrobe, Lin Yilun, The transaction volume of leading live broadcast rooms such as Hu Ke and FILA official flagship store took the lead in exceeding 100 million. Among them, Dongfang Selection, Jiu Xian Liang Ge, and A Zhuo Tavern are all new live broadcast rooms that have just entered Taobao less than a year ago. Within 4 hours, they all set a record for their highest single-day live broadcast sales on the entire network.

01

RecentAstronomical Analysis

In astrology, Mars is regarded as a lesser evil planet. As a subtle destructive force, Mars represents a disturbing energy that rules anger, desire, and drive. Although it may feel challenging at first, Mars ultimately helps us inspire and harness our own vitality. When looking at celestial transits, Mars can enhance the qualities of other planets, helping us to better attune our sensual desires, express our anger, and actively pursue our goals.

Since Mars entered Scorpio on October 12, this potentially powerful force began to appear.

A significant astrological event is expected to occur on Sunday, October 29, when Mars in Scorpio will oppose Jupiter in Taurus >Aspect, pausing to reflect at this time can help us find a better path of action. By the next day, some brief and direct exchanges may be triggered, as Mars in Scorpio will be conjunct Mercury, also in Scorpio. But this convergence of energy can also lead to intense and deep conversations.

Thereafter, an important turning point may occur on November 12, when Mars in Scorpio opposes Uranus in Taurus retrograde . During this period, the development of things, the pursuit of goals, or interpersonal communication may not go as smoothly as expected, so be prepared for unexpected situations. In moments of confrontation like these, things that don't go as expected can lead to some special opportunities and revelations.

02

Li JiaqiAstrolabe Analysis

Don’t try, buy, buy, buy is Li Jiaqi’s classic statement. This concept of consumption has brainwashed many people. Many people are eager to buy something when they see what Li Jiaqi recommends. Nowadays, many girls still call him husband. Of course, the husband will buy whatever he thinks is good.

Li Jiaqi is a young man born in the 1990s. He was born in an ordinary family in Jiangxi Province. He has had many hobbies since childhood, including singing, dancing, acting, etc.

While in college, he began to try live broadcasting and gradually discovered his talent in cosmetics. At that time, live streaming in China was just emerging, but some leading anchors were already emerging.

Li Jiaqi saw this opportunity and decided to join it.

Through continuous learning and practice, Li Jiaqi gradually emerged in the field of live streaming.

He also pays attention to interaction and communication with the audience. He often chats and exchanges experiences with the audience, making the audience feel cordial and warm.

Through these efforts, Li Jiaqi’s live broadcast room attracted more and more people.More and more viewers and fans are coming. His live broadcasts have also received more and more attention and reposts on major social media platforms.

Soon, his popularity rose rapidly and he became a star in the field of live streaming in China.

Mercury, the planet that energizes everything

Mercury, considered the star of communication and communication, plays an important role in astrology status. When Mercuryis inGemini, this placement is considered very favorable because Gemini is ruled by Mercury, which is important in astrology It is called entering the temple.

In Li Jiaqi’s horoscope, Mercury is in Gemini, which means that he has a strong ability to communicate, express and adapt to new information. In addition, the Sun and Venus are also in Gemini, which further strengthens his ability to be social and charming, making him excellent in the field of online live sales.

The Moon and Jupiter in Virgo are also associated with Mercury, as Virgo is also ruled by Mercury. This may mean that Li Jiaqi is very careful about details, organization and approval? >

Therefore, taking everything into consideration, it can be said that Li Jiaqi's success is not just a fluke. His chart shows a strong gift for oral presentation, communication, and business strategy. He grew from a L'Oreal counter employee to a lipstick brand, and became a sales champion in Taobao e-commerce live broadcast, which is largely due to his talents.

The conjunction of the moon and Jupiter lays the foundation for the masses

The conjunction of the moon and Jupiter in Li Jiaqi's horoscope is undoubtedly a strong positive influence. This celestial phenomenon indicates his natural appeal and wide social circle, which are also important factors in his success in the field of live broadcasting.

The conjunction of the Moon and Jupiter gave Li Jiaqi a natural optimism and kindness, allowing him to build a broad mass base. His cheerful character and positive attitude towards life have attracted a large number of fans and friends, not only in his professional field, but also in various social backgrounds and cultures.

His talent makes him popular in social situations and able to easily establish connections with others. This is evident in his live broadcasts, where he is able to establish a direct and authentic connection with his audience, making his live broadcasts full of charm and appeal.

However, the Moon-Jupiter conjunction also presents some challenges. Being overly optimistic and generous, he may encounter people who take advantage of his kindness. At the same time, due to the pursuit of diversity, he may feel at some times that he is too scattered and lacks in-depth focus and understanding of a certain field.

In general, the conjunction of Moon and Jupiter provides Li Jiaqi with a solid mass base and extensive social network., but he also needs to be wary of certain possible negative effects, such as being taken advantage of by others or being too distracted.

For example, the famous sentence before: When Li Jiaqi was selling Hua Xizi’s 79 yuan eyebrow pencil, he saw a netizen leaving a message saying that it was getting more and more expensive. He asked: Where is it more expensive? The price has been the same for so many years. Don’t talk nonsense with your eyes open. It’s difficult to buy domestic brands... Why is it so expensive?

Later, Li Jiaqi said: Sometimes I look for my own reasons. My salary has not increased after so many years. Have I worked seriously?

Concentration-Mars in Scorpio

People with Mars in Scorpio usually have extremely high concentration and persistence. Constant motivation is well reflected in Li Jiaqi. As a successful cosmetics blogger and live broadcast salesperson, lipstick brother Li Jiaqi has shown his extreme love and devotion to his career.

First of all, his perseverance and focus are important factors in his success. He sees cosmetics not just as a business tool, but as a form of art and self-expression. He is willing to invest time and energy and tirelessly try on and remove makeup again and again to ensure that he provides fans and consumers with the most authentic and practical advice and reviews.

Secondly, Mars in Scorpio also brings a strong intuition and insight to Li Jiaqi. His ability to keenly capture market changes and consumer needs enables him to stay ahead of the fierce market competition.

Jupiter in Virgo

Jupiter in Virgo may affect Li Jiaqi’s career behavior and strategies. Jupiter is often associated with expansion, luck, and generosity, but in Virgo, this influence may manifest in a more pragmatic, analytical, and critical manner.

Pragmatic personality: Due to the position of Jupiter in Virgo, Li Jiaqi may pay more attention to practicality and efficiency. With strong research and analytical skills, he may be more inclined to adopt strategies and actions that can bring actual benefits and returns, rather than focusing too much on ideas and values. This pragmatic character may be a reason for his monopolistic strategy in the market.

Lack of spiritual fulfillment: Jupiter in Virgo may make a person feel spiritually and religiously inadequate. The cold character of Virgo and its increased sobriety and pragmatism prevent the romantic character. In extreme cases, people with Jupiter in Virgo may show ambition, greed, and selfishness.